We collect your personal information when you sign up and/or when you use our Services:
This is information you give us which personally identifies you, such as your name, email address, telephone number, date of birth or home address. Your personal details will be processed for the following purposes:
This is personal and family relationship information that you may provide on a voluntary basis, processed for the following purpose:
This entails recording details of your actions (repeated site visits, interactions, keywords, online content production, etc.) when you access and use our Services so that we can build a customer ‘picture’ over time. It also includes information about the devices and methods you use to interact with BackThen Services and content.
We combine behavioral information (such as your browsing activity) with your personal details, but we will not store any personal details related to fields left blank by you during your sign-up process. When the use of information which personally identifies you is not necessary to achieve the purposes set out in this section, we will only process behavioral information on an aggregate basis.
We capture information about your Operating System and Internet Browser when you visit a BackThen website or use our Services, including information that is automatically logged when you use our Services (e.g., requested information, timestamp, IP address). Where required by applicable laws, prior to the storage or caching (temporary storage) of or access to data on your device, we will obtain your consent after providing you with clear and comprehensive information about the purposes of the processing of your personal information.
We will process your behavioral, device and interactions information for the following purposes:
This category includes images that you upload to BackThen Services, and their relevant descriptions and metadata, some of which may include personal information. We will use this information for the following purposes:
This section comprises any content submitted by you through BackThen's online channels and forums, which is processed for the following purposes:
When you use social login, we retrieve basic profile information from your chosen social identity provider for the following purposes:
Certain BackThen Services allow you to specify your personal preferences (e.g., preferred language). Users may also specify their privacy preferences with regards to things like receiving marketing communications.
We gather your location data, including real-time geographic location, where you have expressly authorized us in accordance with your privacy settings of your BackThen account, installed apps, browsers and devices. We use Location Information for the following purposes:
This comprises information about goods and services you buy through BackThen Services, for the following purposes:
We will not process or store your bank or credit/debit card details used when purchasing goods and services through BackThen Services. Payments for purchases will be completed through third-party payment platforms. Your banking details will not be shared with BackThen.
BackThen will only process your personal information where we have a legal basis to do so.
The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case the legal basis will be one of the following:
The legitimate business interests of BackThen referred to above include: where it is necessary for BackThen to understand our customers in sufficient detail so we can create and publicise new products and Services, and offer our customers a better experience. For example, we perform analytics on this legal basis as they are necessary to provide you with a tailored experience and so that we can improve, maintain and manage our products and Services in a way which meets your expectations as a customer.
Except as set out in this policy or where you have provided your consent, the personal information processed when you use our Services will not be shared with or disclosed to other individuals or businesses, for their own use, other than BackThen.
For example, we may disclose your personal information to the following third parties for the purposes described here:
Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us at the contact details below.
We use vendors and service providers based around the world. Consequently, your personal information may be processed in countries outside of the country where you live, including if you live in the European Economic Area, and such countries may include some where you may have fewer legal rights in respect of your personal information than you do under local law. If we transfer personal information outside to a country that provides a lower standard of legal protection for your personal information, we will ensure that your privacy rights are adequately protected by appropriate safeguards, for example, through the use of the EU’s standard contractual clauses if your personal information is transferred from inside the European Economic Area to outside. Please contact us if you would like more information about these safeguards.
Our Services are only available to those who are the age of majority in the jurisdiction in which they reside. Access and use of our Services by anyone under the age of majority is only permitted with the express permission of a parent or legal guardian.
If you provided your consent when signing up to our Services, or at a later stage, BackThen will use your personal information for marketing purposes and to inform you about other products and services, which BackThen thinks might be of interest for you. You can specify whether you wish to receive such information by ticking the appropriate box in your registration form.
You will be able to opt out from receiving such information at any time by editing your emailing preferences of your account or by unsubscribing using a link provided in all applicable communications. If you unsubscribe from marketing, please note we may still contact you with service messages from time to time (for example, to confirm an order you have made or to confirm delivery details).
In certain jurisdictions you have the right to access, correct, update, restrict, receive a machine-readable copy of your personal information or delete your data as well as any other right applicable in your jurisdiction. You can request to exercise these rights by accessing your BackThen account, clicking on the link provided in our communication emails, or accessing the relevant section of the BackThen websites or apps or by contacting us using the contact details set out at the end of this Policy.
In order to delete your data, you need to sign into the BackThen website and delete your account. Note that after the deletion of your personal information, it cannot be recovered by you and any data and content stored on the Services will also be permanently deleted. We will also delete your personal information once it is no longer necessary for the purposes for which it was originally collected. Please note that we will not delete your personal information where it relates to an active relationship or a product or service explicitly requested by you (e.g., a recent purchase made at a BackThen Services).
You also have the right to object to your personal information being used for certain purposes, including to send you marketing. See ‘Marketing Communications ’ above, for more details of how to opt-out of marketing.
We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your personal information, or if you have any questions or concerns regarding your personal information, you should contact us using the details below. You are also entitled to contact your local data protection authority.
You guarantee the quality of the information provided in our Services. All personal information you send to BackThen must be real, accurate and kept up to date. You take full responsibility that your information is accurate, updated and that it complies with this principle. You also guarantee that you have gathered the explicit consent from anyone holding any personal image, intellectual property or other rights over your content, authorizing you to upload and store it in our Services.
Definition of BackThen
BackThen shall mean Back Then Digital Limited, registered in the UK at Kemp House 160, City Road London, EC1V 2NX (Company registration number: 12524862, Contact address: firstname.lastname@example.org )
To contact the Data Protection Officer please email email@example.com ;
We hope that BackThen will be able to resolve any concerns you may have. However, if you are still not satisfied, you may complain to your local data protection authority.
Last modified: 2020-04-22